Photo credit: Getty Images

Transform, Yes, But It Must Be Deeper Than Digital

With big tech no longer the shining star, it’s time to change the playbook of digital transformation

Make data warm

Make the change a change in the life of people

Make culture your breakfast, lunch, and dinner

Make the conflict visible

Make sure to have a plan A, B — and C

Make sense of it like a sculptor

Transformation that lasts



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Tim Leberecht

Co-founder and co-CEO of the House of Beautiful Business; author of “The Business Romantic” and “The End of Winning”